If you run a service-based business, practice, or consultancy, you’ve likely experienced the same challenge I hear every week:
“I know marketing is important… but I don’t have the time, the knowledge, or the confidence to do it consistently.”
What you need is a simple structure, clear messaging and to show up consistently. In this blog, we’ll break down how to develop a marketing structure that actually works, and how to fit it into your schedule.
Get Clear On What You Want to Say & Who You Want To Say It To
Before you post, create or promote your services, get very clear on three core elements:
- Your ideal client: Who do you really want to work with?
- The problem they’re struggling with: What can’t they fix alone?
- The solution you provide: What changes after they come to you?
When you focus your message this way, everything becomes a little easier: your blog / social posts, your website wording, even how you introduce yourself through networking.
Create A Plan To Be Consistent
Marketing consistency doesn’t mean posting twice a day, it simply means showing up regularly so that you are there when your audience comes looking for you (on their time frame).
Choose what is realistic for you – 1, 2 or 3 posts a week and then plan what you will say ahead of time. That’s enough to begin building visibility and trust without losing your sanity.
Proof Builds Trust
People are more concerned with outcomes, when it comes to decision making. If you have the ability to share proof of good client / customer experiences, do it.
If client anonymity is a part of what you offer, look at creating case studies so you can show how you helped your clients without revealing anyone’s identities.
Get Help To Avoid Burnout
Many service providers try to do everything themselves but that can lead to burnout, inconsistency or losing momentum entirely.
Working with someone who can structure your marketing, keep you accountable and break your goals into manageable steps is often the missing link. It helps you stay visible, stay focused and stay confident.
Remember this simple recipe:
Focus Your Message + Create A Plan + Add Proof