Marketing Audits,
Setup Packages
& Support

Consistent, senior marketing support — without the overhead of a full-time hire

For many businesses, marketing doesn’t fail because of lack of effort, it fails because it was never set up properly in the first place. I work with businesses to establish clear, effective marketing foundations and, where useful, provide ongoing support to implement and refine that work over time.

There is no obligation to engage on a retainer. Many clients start with an initial marketing audit or programme and choose ongoing support later, once the structure is in place.

How Clients Work With Me

Clients typically start in one of the following ways, depending on their needs.

1. Marketing AUDIT

Many businesses choose to start with a short marketing audit to review how current marketing is working and where it can improve. I assess positioning, messaging, channels (website, socials, SEO, email etc), and basic marketing systems, and provide practical recommendations for what to focus on next.

I’ll take a clear-eyed look at your current online and offline visibility. Off the back of this, you will get a practical plan of what to focus on to attract more clients / customers and drive more sales / inquiries.

If you decide to continue on with further support, some of the cost of your audit will be credited against your services.

2. Marketing Set-Up & Programme

This is a defined piece of work designed to set marketing up properly or upgrade the existing presence. It’s suited to businesses that need:

– New clients / customers / members
– Clear positioning and messaging
– A structured, realistic marketing approach
– Confidence before investing in ongoing activity

The programme typically includes:

– Review of the business, target audience and objectives
– Messaging and positioning clarity
– Website and brand review / development
– Channel selection and prioritisation
– A practical, achievable marketing plan

This work stands on its own. There is no requirement to continue on retainer.

SHORT TERM or Ongoing Marketing Support (Retainer)

Consistent, senior-level marketing support.
For clients who want ongoing help, I provide marketing support on a monthly retainer basis. This works best when marketing needs regular attention rather than one-off projects. You can choose a custom retainer or a set package in the form of a Marketing Membership.

Support typically includes:

– Marketing strategy and planning
– Website content and updates
– Campaign planning and execution
– Social Media Management
– Digital advertising support (Google, LinkedIn, Directories etc.)
– Email marketing and customer communications
– Content creation (copy, articles, case studies)
– Brand and message consistency
– Liaison with third part suppliers
– Regular reporting and review

Each retainer is tailored to the business. The focus is always on what will have the most impact.

How these approaches work together

Many clients begin with an audit and / or marketing set-up programme. Once the foundations are in place, ongoing marketing becomes clearer, more effective and easier to manage. At that point, some clients choose to continue with a retainer, others do not. The decision is always based on what makes sense for the business.

Who this suits:

This way of working is particularly effective for:

– Businesses looking for experienced, practical marketing support
– Associations & Professional Bodies
– SMEs without an in-house marketing team
– Companies that value clarity and structure
– Engineering, manufacturing and technical businesses

Many clients work with me over several years, in what is know as a ‘Fractional Marketing’ arrangement or freelance marketing. In some cases, marketing later moves in-house, with systems and direction already established.