
Give your members the marketing tools, confidence, and clarity they need to grow and flourish. Offer them a practical, paced marketing programme, designed for their specific industry and target audiences.
Your custom programme will be developed for your specific industry, category or profession. It will focus on the most relevant topics and effective activities for your profession. This will include websites, Google / AI search, social media, branding, content, video, messaging and much more.
Why Offer This To Your Members?
1. Add Real, Measurable Value
- Show members you’re investing in their growth — not just their membership fees
- Deliver a tangible outcome they’ll thank you for: more visibility, more clients, more confidence, more income /revenue
2. Boost Recruitment & Retention
- Attract new members with standout professional development
- Help existing members get real results—so they stay engaged and loyal
- Offer a programme they can’t get elsewhere
3. Strengthen Your Reputation
- Demonstrate your commitment to up-to-date, real-world training
- Position your organisation as progressive, practical and member-focused
- Support your members with current, digital-first marketing strategies
What You Get

- 5 x Live Sessions (Combination of Onsite + Zoom) + Pre-recorded ancillary sessions, delivered by Anna Riordan (owner AER Marketing)
- Customisable Templates & Marketing Toolkits
- Ready-to-use profession specific marketing materials for participants, social media posts, emails, website banners & more
- Branded Association ‘Marketing Hub’ for participants over long-term, hosted on your website or AER Marketing
- Post-Course Follow-Up Support Option

Delivered By Me, Anna Riordan
With over 20 years of experience in marketing, I’ve helped thousands of businesses and individuals with their marketing. I have delivered over 100 marketing clinics and webinars, equipping small business owners, practitioners, clubs and service providers with clear, practical tools to succeed. That same knowledge and support are built into every AER Marketing Programme — designed to remove the guesswork, keep members on track and help them grow with clarity and confidence.
My strategies consistently drive significant increases in website traffic, engagement, leads and sales – delivering real, measurable results. I’ve managed full-scale marketing operations across a range of industries, leading everything from social media, branding, email marketing, website development, SEO, content creation and campaign design.
Your Members Can Start Marketing Immediately
From the very first session, members will be empowered to start marketing straight away. We use a Plan, Setup, Launch process to allow participants to learn at an evenly paced level, with each session building on the last.

Let’s Add More Value to Your Association / Organisation
Book a quick call or send an email to find out how this can fit into your professional development calendar and the investment involved.

