Marketing Support

Consistent, senior marketing support — without the overhead of a full-time hire

For many businesses, marketing doesn’t fail because of lack of effort, it fails because it was never set up properly in the first place. I work with companies to establish clear, effective marketing foundations and, where useful, provide ongoing support to implement and refine that work over time.

There is no obligation to engage on a retainer. Many clients start with an initial marketing programme and choose ongoing support later, once the structure is in place.

How Clients Work With Me

Clients typically start in one of the following ways, depending on their needs.

Marketing Set-Up & Programme

This is a defined piece of work designed to set marketing up properly or upgrade the existing presence. It’s suited to businesses that need:

– Clear positioning and messaging
– A structured, realistic marketing approach
– Confidence before investing in ongoing activity

The programme typically includes:

– Review of the business, target audience and objectives
– Messaging and positioning clarity
– Website and brand review / development
– Channel selection and prioritisation
– A practical, achievable marketing plan

This work stands on its own. There is no requirement to continue on retainer.

Ongoing Marketing Support (Retainer)

Consistent, senior-level marketing support.
For clients who want ongoing help, I provide marketing support on a monthly retainer basis. This works best when marketing needs regular attention rather than one-off projects. Support typically includes:

– Marketing strategy and planning
– Website content and updates
– Campaign planning and execution
– Digital advertising support (Google, LinkedIn, Directories etc.)
– Email marketing and customer communications
– Content creation (copy, articles, case studies)
– Brand and message consistency
– Liaison with third part suppliers
– Regular reporting and review

Each retainer is tailored to the business. The focus is always on what will have the most impact.

How the two approaches work together

Many long-term clients begin with the marketing set-up programme. Once the foundations are in place, ongoing marketing becomes clearer, more effective and easier to manage. At that point, some clients choose to continue with a retainer, others do not. The decision is always based on what makes sense for the business.

Who this suits:

This way of working is particularly effective for:

– Engineering, manufacturing and technical businesses
– Associations & Professional Bodies
– SMEs without an in-house marketing team
– Companies that value clarity and structure
– Businesses looking for experienced, practical marketing support

Many clients work with me over several years. In some cases, marketing later moves in-house, with systems and direction already established.