Marketing For Professional
Services Providers

Marketing That Speaks
Your Language

Accountants, solicitors, engineers, HR consultants, financial advisers, coaches — your clients hold you to a high standard. Your marketing needs to reflect that, and the approach needs to fit your profession.

The Professional Services Challenge

You’ve built your reputation through expertise, referrals and trust. But potential clients search online before they ever pick up the phone. If you’re not visible — professionally and consistently — you’re invisible to people who are looking for you right now.

Generic marketing doesn’t work for professional services. You can’t use pushy sales language. You often have professional ethics codes to consider. And the content that works for a product business looks completely wrong on a solicitor’s website or an accountant’s social feed.

With over 20 years working in and around professional services, Anna Riordan understands the regulatory sensitivities, the referral culture, and the trusted-professional tone your prospective clients expect. You’ll always deal directly with Anna — not a junior team who needs to be briefed on your sector every time.

Who This Is For

  • Accountants & Financial Advisers
  • Solicitors & Legal Practices
  • Engineers & Chartered Surveyors
  • HR Consultants & Business Coaches
  • Executive Coaches & Leadership Consultants
  • Sustainability & ESG Consultants
  • Any regulated or professional practice that needs ethical, credible marketing

How We Work Together

The starting point depends on where you are. Some professional services clients need to build from scratch. Others have been doing bits and pieces and need someone to make sense of it and create a clear direction. Others have the strategy but need consistent support to execute it.

Marketing Audit

Clarity First
A review of how your current marketing is performing — your online presence, messaging, channels and positioning. Delivered with clear, practical recommendations on what to prioritise. A useful starting point before investing further in any activity.

Marketing Set-Up & Programme

Build It Properly
A defined programme to establish or upgrade your marketing foundations. This work stands alone — there’s no obligation to continue on a retainer afterwards.
– Clear positioning within your professional sector
– Messaging that builds trust with your target clients
– Website and brand review or development
– Referral strategy — often the most valuable channel for professional practices
– Google, social media and directory presence

Ongoing Marketing Support

Senior Support, Without the Overhead
For practices that want consistent, senior-level support rather than one-off projects. Retainer support is tailored to your specific needs — content creation, campaign management, social media, email marketing, website updates, reporting and strategic direction. Many professional services clients work with AER Marketing for several years in a retainer / fractional marketing arrangement.

Website Development

Your Most Trusted First Impression
A professional website that positions you as credible and established — showcasing your qualifications, services and expertise in a way that earns trust before any conversation takes place. Optimised for Google and AI search tools.

No long-term commitment required.

Many clients begin with an audit or set-up programme and make the decision about ongoing support once the foundations are in place and clear.

“Anna has many skillsets, knows business and what is required from a marketing perspective, including the IT component. This combination of skills is invaluable.”

– Andrew Sleater, LeveragEQ, Executive Coaching

A Value-Led, Non-Salesy Approach

AER Marketing’s approach is designed for professions where trust is everything. Content and strategy are built to educate, inform and demonstrate expertise — not to pressure or oversell. It’s marketing that professional bodies won’t raise an eyebrow at, that your existing clients will respect, and that attracts the kind of clients you actually want to work with.

Abstract image featuring soft, diffused light with golden hues against a teal background.

Let’s talk about where to start.

A short conversation is usually enough to identify the best first step.

GET IN TOUCH