Logo of AER Marketing, featuring the brand name in a modern font with a stylized circular design.

Marketing For
Local Businesses

More Visibility. More Customers. Less Guesswork.

Running a local business well takes everything you have. I help you to build a consistent, professional presence that brings new customers through the door — clearly and without over-complicating it.

SOUND FAMILIAR?

Customers can’t find you when they search locally on Google.

Your website doesn’t reflect the quality of what you actually offer.

You’ve never had a clear marketing plan — it’s always been ad hoc.

Marketing keeps slipping down the list — there’s simply no time.

These are exactly the challenges AER Marketing is built to solve. You don’t need a big agency budget or an in-house team to have professional, effective marketing. You need the right foundation and the right support.

I Meet You Where You Are

Every local business is at a different stage. Some have never done any structured marketing. Others have a website and some social media but no clear strategy pulling it all together. Others are ready to hand the whole thing over. I work with you at whatever stage you’re at.

Marketing Audit

Understanding Where You Stand
Not sure where to begin, or why your current marketing isn’t working? A marketing audit reviews your positioning, messaging, channels, online and offline presence, and gives you a clear picture of what’s working, what isn’t, and what to focus on next. Practical and straightforward — no jargon.

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Marketing Set-Up & Programme

Get the Foundations Right
For local businesses that need to establish or upgrade their marketing properly. A defined piece of work that sets you up with clear messaging, the right channels, a professional website if needed, and a realistic plan you can actually implement. No obligation to continue afterwards.
– Positioning and messaging clarity
– Website review or development
– Channel selection — Google, social media, email, directories
– A practical, achievable marketing plan

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Ongoing Marketing Support

When You Need a Regular Hand
Once the foundations are in place, some businesses want consistent, knowledgable support to keep things moving — without the cost of a full-time hire. Retainer support is tailored to what your business actually needs: content, campaigns, Google presence, social media, email communications, reporting and more.

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Website Development

Your Most Trusted First Impression
A professional website that showcases your business, attracts local customers and converts visitors into enquiries. Optimised for Google and AI search. You can start here, or add it at any stage.

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No obligation to commit upfront.

Many clients start with an audit or a set-up programme and decide on ongoing support later, once the structure is in place. The starting point is always whatever makes most sense for your business right now.

“From the word go the excitement of the design she gave to my website was amazing. It was clear & easy to follow and fun for any customers visiting it. The orders started to come in along with the compliments…”

— Patricia Pierce, Owner, Quirky Irish Icons

What You Can Expect

  • You’ll always work directly with me, Anna — not a junior team or account manager
  • Practical, plain-English guidance, no unnecessary complex terms
  • Marketing built around what your business actually needs, not a standard package
  • An experienced eye on your Google presence, website, messaging and channels
  • 20+ years of experience working with Irish businesses across a range of sector
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A friendly woman with long wavy hair wearing a red blazer and a black top, smiling at the camera against a white background.

Not sure where to start? Get In Touch.

Get in touch for a no-obligation conversation about where your business is right now.

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