Marketing
Audit

Are you concerned that you are not focussing on the right marketing activities? That you could be doing more, or doing things differently?

I conduct marketing audits / reviews to identify how you currently appear to potential customers & clients & what should be done to improve your presence. Across Google, Socials, AI search, your website and your wider online and offline marketing. Delivered with clear, prioritised recommendations.

€495 On-site visit included | €395 Online Consultation
Written report + recommendations | Follow-up call

Many businesses are not as visible to customers & clients as they could be, because it’s genuinely difficult to know what’s working, what isn’t and where the gaps are. This audit provides that clarity. It covers your presence across Google search, the AI tools that clients are increasingly using, your website, socials, email, offline activities and how your marketing holds together as a whole. We’ll meet to go through you existing setup, either in person at your premises or online. Following that, you’ll receive a written report with specific, practical recommendations and a call to go through it together.

The businesses and practices this is designed for

The audit works particularly well for owner-managed businesses and practices where marketing has been done in pieces rather than as a whole — or where things have changed and it’s time to take stock of what’s actually working.

You have an online presence but you’re not confident it’s bringing in clients consistently.

You’ve heard that AI tools are changing how people search, but you don’t know how this affects your business specifically.

You’ve tried various marketing activities but it’s hard to know which are worth continuing.

You’d like an honest, experienced perspective on where to focus.

You don’t have an in-house marketing resource and the cost of a full agency isn’t justified at this stage.

You want clear priorities, not a long list of things to do.

What the audit covers

The review looks at your marketing as a complete picture rather than one channel in isolation.

This matters because both online and offline marketing are often equally important, but online gets all of the coverage.

Google & AI Search Visibility

How you appear in Google search for the queries your potential clients use. This includes your Google Business Profile, local search visibility, how your listings read, and whether basic SEO foundations are in place on your website. An increasing number of people now use AI tools (ChatGPT, Gemini, Claude and Google’s AI-generated answers) to find and evaluate services before searching traditionally. We look at how you can impact your presence there.

Social Media

Whether you are active on social media or not at all, this section looks at what is appropriate for your business and your capacity, how your current profiles present your business, and whether the channels you are using (or considering) are the right ones for the clients you want to reach. This includes LinkedIn, Instagram, Facebook, Tiktok and any other platforms relevant to your business.

Your Website / Email

We review whether your website and email marketing demonstrates the quality of what you offer. If it clearly communicates what you do, who you work with and why a potential customer / client should drop in or get in touch. We look at this from the perspective of both new visitors and existing customers to make sure that you are appealing to everyone.

Offline Marketing

Events, local newspapers, networks, flyers & poster placement are but a few of the offline activities that can make a huge impact for local businesses and practices. I review and apply recommendations across all offline activities that are relevant to you.

Messaging & Branding

How you show up & what you say about your business across the channels you use, needs to be consistent, clear and engaging. Inconsistent or vague messaging is one of the most common reasons potential clients don’t get in touch, even when they’ve found you.

Recommendations & Priorities

This is the most important part of the report. The recommendations are specific to your business and ranked by importance, so you know exactly what to focus on first and what can wait. All will be clearly explained in the report and over your follow-up call.

What You Receive

The audit is structured to be useful from the moment you receive it, not something that requires further interpretation.

Written Audit Report

Clear findings across each area reviewed, written in plain language.

Prioritised Action List

A ranked list of what to address first, second and third, based on what will make the most difference.

Online or On-Site Visit

We will meet over video call, or I will come to your premises, if that’s what works best. Time spent understanding the business properly before any assessment is made.

45-Minute Follow-Up Call

A call to go through the report together, answer questions and discuss how you can implement findings, or any next steps you want to take.

30 Days of Follow-Up

Questions that arise after the call are answered by email. There is no cut-off once the report is delivered.

No Obligation to Continue

The audit stands on its own. There is no requirement to engage further. Sometimes clients choose to, but there is zero pressure.

Book Your Marketing Audit

As part of your Marketing Audit, we’ll meet to discuss your current marketing setup. We can meet in-person at your premises or online over Zoom.

You can book this meeting directly below for a day and time that suits. I’ll follow up with more information once your booking has been received.