Marketing For Health
& Medical Practitioners

Ethical Marketing for
Healthcare Practitioners

Whether you’re a physiotherapist, GP, dentist, psychotherapist or healthcare specialist — your clients trust you with something precious. Your marketing needs to reflect that care, and be built by someone who understands your world.

Marketing That Understands Healthcare

Healthcare marketing is different. You work in a regulated environment. You have professional ethics to uphold. And the people looking for you are often in a vulnerable position — they need to feel safe before they ever make contact.

Getting this wrong doesn’t just lose you clients. It can damage the trust you’ve spent years building.

AER Marketing has extensive experience working with healthcare practitioners across Ireland — from psychotherapists and physiotherapists to dentists and GPs. Anna understands the professional guidelines, the sensitivity required, and what actually works to attract new clients to a healthcare practice, ethically and consistently.

Who This Is For

  • Psychotherapists, Counsellors & Mental Health Practitioners
  • Physiotherapists & Occupational Therapists
  • Dentists & Dental Practices
  • GPs & Medical Practices
  • Healthcare Specialists & Consultants
  • Nutritionists, Dieticians & Allied Health Professionals

Where Are You Right Now?

Healthcare practitioners come to AER Marketing at very different stages. Some are setting up a practice from scratch and need everything built. Some have been in practice for years but have never had a proper marketing plan. Some have a website but it’s not attracting new clients. Some are simply too busy to manage it themselves and need support.

The starting point is always what makes sense for you right now.

Marketing Audit

Understanding Where You Stand
A review of your current online presence, messaging and marketing channels — with clear, practical recommendations. Particularly useful for established practitioners who’ve been doing bits and pieces but don’t have a clear picture of what’s actually working..

Marketing Set-Up & Programme

Build Your Foundation
A structured programme to establish your practice’s marketing properly — covering the five channels that consistently drive new client enquiries for healthcare practitioners.
– Google Business Profile — how to get found in local search
– Referral strategy — GPs, aligned professionals, community networks
– Website — building trust and converting visitors into enquiries
– Online directories — which ones matter for your profession
– Niche and specialisation — communicating what sets you apart

Ongoing Marketing Support

Keep It Consistent
For practitioners who want regular, senior-level support rather than doing it alone. Retainer support keeps your online presence active, your content fresh and your marketing moving — so you can focus on your clients. Tailored entirely to your practice’s needs and schedule.

Website Development

Your Most Trusted First Impression
For healthcare practitioners, a professional website isn’t a luxury — it’s the thing that makes a referred or searched client feel confident enough to reach out. AER Marketing has developed websites for practices across therapy, physiotherapy, dentistry and more.

No commitment required at the outset.

Many practitioners start with a set-up programme or website and build from there. The approach is always built around your practice, your pace and your budget.

“I needed to rely on an expert…AER Marketing has been the perfect partner in providing that service.”

– Andrew Sleater, Speedwell Practice, (Psychotherapy & Coaching)

“I felt confident in the knowledge that the package that Anna created was authentic and represented who I was and what I was offering. This was and still is very important and Anna got it.”

– Anne Mangan, Practitioner

A Note on Therapy & Mental Health Practices

AER Marketing has a particular depth of experience working with psychotherapists, counsellors and mental health practitioners. The marketing approach for this profession requires specific sensitivity — around language, ethics and how potential clients make contact. This is something Anna understands from extensive work in the sector.

Abstract image featuring soft, diffused light with golden hues against a teal background.

Ready to attract the clients you want to work with?

Let’s chat to identify the right starting point for your practice.

GET IN TOUCH