Marketing For
Specialist Businesses

Growing Your Business
With Customised Marketing

Engineering firms, industrial suppliers, financial specialists, these are businesses with a lot to communicate and a very specific audience to reach. Marketing needs to translate all of your expertise into clear, compelling content that the right people actually see.

The Reality For Most Industry Businesses

  • Your business is in the mid zone, not ready to hire a marketing manager but a standard marketing agency doesn’t cover all of your marketing needs.
  • Nobody on your team owns marketing, and it’s slowing down growth
  • You’re winning business through relationships and reputation, but this caps growth as new prospects can’t find you online.
  • Your website undersells what you actually do, or hasn’t been updated in years.
  • You know what the business needs to do, but consistency is not happening

These are exactly the challenges I work with business clients to solve. You don’t need a big agency team, a long onboarding process, or an immediate retainer. You need someone who understands your sector, gets up to speed fast, and delivers marketing that actually reflects the quality of your business.

Who This Is For

  • Engineering, automation and technical solutions companies
  • Industrial product manufacturers and distributors
  • Specialist financial services and advisory firms
  • B2B businesses that serve other businesses, not the general public
  • Sector-specific practices where generic marketing falls flat
  • Any business where the product or service requires real expertise to explain well

How We Work Together

The starting point depends on where the business is today. Some business clients need a website that reflects the professionalism of what they do. Others have a solid web presence but no broader strategy to grow their client / customer base. Some need a senior marketing resource without the cost of a full-time hire. This is where I work – with senior leaders to develop this plan and put it in place.

Marketing Audit

Understanding Where You Stand
A clear-eyed review of your online presence, messaging, channels and positioning. Delivered with practical recommendations on what to prioritise and what’s holding your business back. A useful starting point before investing further in any activity.

Marketing Set-Up & Programme

Build The Right Foundations
A defined piece of work that gets your marketing properly structured. No obligation to continue afterwards.
– Positioning and messaging — what you do, who it’s for, and why it matters
– Content and channel strategy tailored to a B2B audience
– SEO, Socials and digital presence
– Website development or review
– A practical plan your team can implement

Ongoing Marketing Support

Senior Support, Without the Overhead
For businesses that want consistent, senior-level marketing support without a full-time hire. Retainer support is shaped around your specific needs, website updates, content creation, LinkedIn, email communications, campaign management, trade show or event support, and more. Many industry clients work with AER Marketing on a long-term basis once the foundations are in place.

Website Development

A Professional, Credible First Impression
A professional, credible website that communicates your expertise clearly to potential clients, partners and recruits. Built to be found on Google and AI search tools. You can start here, or add it at any stage.

No commitment required at the outset.

Many clients start with an audit or a set-up programme and decide on ongoing support once the structure is in place. The starting point is always whatever makes the most sense for your business right now.

“Anna was a vital resource to our team, especially during key times of new product launches and substantial projects such as website launches and redevelopments.”

– Joe Ree, Managing Director — GARO Ireland

Let’s talk about where to start.

A short conversation is the best way to work out the first step for your business.

GET IN TOUCH